Aufzug auf Zack
FÜR STANDARD-AUFZÜGE IST SCHICHT IM SCHACHT. OSMA HAT DEN ERSTEN WOHNBAU-AUFZUG DER WELT GEBAUT – LEISER, WOHNLICHER, ROBUSTER, NACHHALTIGER. UND WIR HABEN DIE KAMPAGNE GEMACHT.
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For standard elevators, this is the end of the line.
Because OSMA has built the world’s first residential elevator – quieter, homier, tougher, more sustainable. And we created the campaign for it.
More likely to be found in a standard elevator than 100% accessibility.
The only way to make a standard elevator even louder.
The era of sheet metal and steel is over – finally in elevators as well.
Even standard elevators fit a wheel. ** "Ein Rad” (a wheel) means the same as “ein Fahrrad" (a bicycle) in German – which is why it’s funny.
Someone’s looking pretty beat-up. (And yes, we mean the elevator.)
Client: osma
IMAGES: Arthur MEBIUS
MUSIC: DER SOUND BERLIN