The Single Driver
ride-sharing service MOIA wants to reduce car TRaffic and make the city a nicer place to live in. WE FOUND OUT THAT 90% of German drivers sit alone in their cars, which means that FOUR seats stay mostly emptY. To dramatize this waste of space, we created “the Single driver”. No one needs five seats. Except him!
We adapted the concept for social channels where the idea was
executed in a more playful and explanatory style.
Client: MOIA GmbH
Director: Peter Dörfler
Production: Little big bang
MODEL BUILDER: BEATE KELM
Illustration: Heidrun Kleingries